The GAA and the Camogie Association today proudly announced online retail giants Littlewoods Ireland as their new top tier partners, sponsoring both the All Ireland Senior Hurling Championship and the Camogie National Leagues until 2019.

Uachtarán Chumann Lúthchleas Gael Aogán Ó Fearghail stated that he was pleased to welcome as new partners of the GAA Hurling Championship and he looks forward to the support they will offer the GAA in the promotion of the games in the months and indeed years ahead.

President of the Camogie Association, Catherine Neary told “We are delighted to partner with as the new sponsors of the National League. The popularity of Camogie continues to grow and it is an exciting prospect for us to be associated with Ireland’s leading online department store, a company that is synonymous with innovation, fashion and style.

With over 70,000 products from more than 1,300 brands, receives an average of 2.5 million visits each month. They have won numerous national and international marketing awards this year and plan to bring their expertise to bear as part of an innovative sponsorship campaign with a strong digital focus.

Managing Director, Geoff Scully also expressed his delight and gratitude for the opportunity to partner two of Ireland’s best known sporting organisations.

“We are delighted to be announcing our new partnership with both the GAA and the Camogie Association today” he said. “This is a very exciting time for, we have experienced consistent growth in recent years as a result of placing the customer at the centre of our business. We have used technology to revolutionise our business to become a fully online department store offering free delivery and returns and we have received international awards for our innovation in e-commerce.”

Cork’s Anna Geary and nine-time All-Ireland winner Jackie Tyrrell from Kilkenny have been signed up by Littlewoods as GAA Ambassadors and have already taken part in a “V by Very Winter” GAA Shoot at Lough Dan in County Wicklow which was unveiled at today’s launch in Croke Park.

(video credit: Official GAA via YouTube)