Life Style Sports, “Every County. Every Colour”

Life Style Sports, Ireland’s largest sports retailer, today announced a new partnership with Dublin GAA as official retail partner.

The partnership will unite Ireland’s most progressive and successful sports retailer with the Dublin Senior Football and Hurling teams as well as the Ladies Senior Football and Camogie teams.

A long standing supporter of Gaelic Games, Life Style Sports stocks all 32 county jerseys as well as a wide range of training and supporters wear.

A comprehensive range of on pitch performance equipment is also available including; gloves, boots, helmets, hurleys, footballs and sliotars. Life Style Sports is also the exclusive stockist of SKINS, Dublin GAA’s official base layer product.

Commenting on the announcement of the partnership, Mark Stafford, CEO Life Style Sports, said:

“As Ireland’s leading sports retailer with over 15 stores in Dublin we have always been part of the Dublin GAA community but we are proud and excited to be welcomed as an official member of the Dublin GAA family. In Dublin GAA we have found a partner with a shared ambition; to compete and succeed at the highest level, and I look forward to realising that ambition together.”

Tomás Quinn, Commercial and Marketing Manager Dublin GAA, said:

“We are delighted to enter into a partnership agreement with Life Style Sports. We are constantly looking for ways to grow the connection of Dublin GAA with its supporters and we believe this partnership is another example of that. Dublin GAA and Life Style Sports share a number of key values and ambitions and will strive to deliver the best retail offering possible”

With 57 stores in Ireland & 15 in Dublin, Life Style Sports is changing the face of sports retail in Ireland with newly launched stores in Grafton Street, Belfast, Galway, Mahon Point Cork & LIffey Valley.

Four dedicated and specialised zones; Boot Room, Run Club, Trainer Central and Women’s Studio, match customer’s specific needs and requirements with the very latest clothing, footwear, boots and equipment from the biggest international brands including adidas, Nike, Under Armour, ASICS, Canterbury, Converse, Ellesse, New Balance and many more. Each zone is planned to ensure customers enjoy an unrivalled instore experience.

Boot Room – stocking 99% of all on pitch Premiership boots, Life Style Sports’ Boot Room is Ireland’s number one destination for GAA, football and rugby boots, a real immersive experience.

Run Club – Using the high tech Gait Analysis Lab, Life Style Sports‘ team of running and fitness experts will analyse customers gait before matching them with appropriate footwear to reduce the risk of injury. In addition, an extensive collection of running apparel and accessories will enable shoppers to achieve their goals from 5km to full marathon.

Trainer Central – the latest on trend fashion footwear will keep shoppers up to date with the newest collections & styles from Nike Air Max to adidas Originals and much more.

Women’s Studio – where sport and fashion collides. On trend sportswear, footwear and accessories to take women from the studio to the street in style.

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